My Happy Place
Vanuatu has been voted happiest place on earth in 2011, that's why the Vanuatu Tourism office decided to launch a social campaign to spread the word, and share this happiness around. The idea starts with a very simple question asked to the user: What is your happy place like? And everyone can reply.
The main aim of the campaign is to get people to discover the Island, get a feeling of how wonderful it is to be there, and let them share the word around. This was my first social campaign and here are some thoughts about how it went through. © Circul8
This a social campain which aims to promote a touristic destination, it therefore has to make people dream and talk about it.
A social campaign is only successful if it is effectively shared on social medias. Social sharing must therefore be really easy for the users.
A campaign brings a high traffic in a rather short period. Analytics insights will permit to analyse its intensity and sources.
A very visual interface
Key points encountered when building the website interface.
We didn't have the background-size:cover property at the thime so the full page background is rendered by a JS plugin called supersized
This is a particularly design heavy site. Buttons have graphics, you have elements overflowing from the main content area. I'd advise to have a plan of action before strating the code in order to avoid being stuck on one part. Also be careful about performances with all those images.
Setting up and measuring a campaign
Before the campaign starts, spend some time to set things up right.
Now that the campaign is live, let's see how it performs
The obvious statement. In Google analytics you'll have precious insights about your site traffic. They are divided into four sections at the time: Audience (= data about people visiting your site), Acquisition (= how they got there), Behaviour (= what are they doing?), Conversions (= are my goals attained?) It event has a live section now for up the the second insights.
If you have set up an analytics campaign, you'll know by now how it performed by visiting its report in the Acquisition section. The interesting thing is that you'll be able to see which portion of the site traffic comes from campaign related sources.
Social medias can now give you some more details about your social connectivity. What can be interesting to consider are values like how many people liked your site or page via the campaign, how many persons are talking about your brand and so on.